Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit

D.W. Jolley; Dick Mizerski; Doina Olaru

Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	AMA Summer Marketing Educators' Conference
Editors	Patrick J. Kaufmann, Pam Scholder Ellen
Place of Publication	http://ecommerve.ama.org/events/summered
Publisher	American Marketing Association
Pages	1-24
Volume	Summer, 2002
Edition	San Diago, California
Publication status	Published - 2002
Event	Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit - San Diago, California Duration: 1 Jan 2002 → …

Conference

Conference	Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit
Period	1/01/02 → …

Cite this

@inproceedings{468dfb7307fd4d4081c4987cc9aadc11,

title = "Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit",

author = "D.W. Jolley and Dick Mizerski and Doina Olaru",

year = "2002",

language = "English",

volume = "Summer, 2002",

pages = "1--24",

editor = "Kaufmann, {Patrick J.} and Ellen, {Pam Scholder}",

booktitle = "AMA Summer Marketing Educators' Conference",

publisher = "American Marketing Association",

address = "United States",

edition = "San Diago, California",

note = "Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit ; Conference date: 01-01-2002",

}

Jolley, DW, Mizerski, D & Olaru, D 2002, Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit. in PJ Kaufmann & PS Ellen (eds), AMA Summer Marketing Educators' Conference. San Diago, California edn, vol. Summer, 2002, American Marketing Association, http://ecommerve.ama.org/events/summered, pp. 1-24, Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit, 1/01/02.

Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit. / Jolley, D.W.; Mizerski, Dick ; Olaru, Doina.
AMA Summer Marketing Educators' Conference. ed. / Patrick J. Kaufmann; Pam Scholder Ellen. Vol. Summer, 2002 San Diago, California. ed. http://ecommerve.ama.org/events/summered: American Marketing Association, 2002. p. 1-24.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit

AU - Jolley, D.W.

AU - Mizerski, Dick

AU - Olaru, Doina

PY - 2002

Y1 - 2002

M3 - Conference paper

VL - Summer, 2002

SP - 1

EP - 24

BT - AMA Summer Marketing Educators' Conference

A2 - Kaufmann, Patrick J.

A2 - Ellen, Pam Scholder

PB - American Marketing Association

CY - http://ecommerve.ama.org/events/summered

T2 - Predicting Consumer Retention in Internet Gambling: The Moderating Effects of Habit

Y2 - 1 January 2002

ER -