Positively versus Negatively Framed Product Attributes: The Influence of Involvement

R.J. Donovan, G. Jalleh

Research output: Contribution to journalArticle

61 Citations (Scopus)
Original languageEnglish
Pages (from-to)613-630
JournalPsychology & Marketing
Volume16
Issue number7
Publication statusPublished - 1999

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