Positively versus Negatively Framed Product Attributes: The Influence of Involvement

R.J. Donovan, G. Jalleh

Research output: Contribution to journal › Article › peer-review

Cite this

@article{26a59df3277a4e82a8f80bb81d43cc3a,

title = "Positively versus Negatively Framed Product Attributes: The Influence of Involvement",

author = "R.J. Donovan and G. Jalleh",

year = "1999",

language = "English",

volume = "16",

pages = "613--630",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss",

number = "7",

}