Positive versus negatively framed product attributes: The influence of involvement

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Cite this

@article{7d9d4bf2a4fa4e1abf2951805de831b4,

title = "Positive versus negatively framed product attributes: The influence of involvement",

author = "Robert Donovan and G. Jalleh",

year = "1999",

language = "English",

volume = "16",

pages = "613--630",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss",

number = "7",

}