Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	AMA Winter Academic Conference 2019 Proceedings
Subtitle of host publication	Understanding Complexity, Transforming the Marketplace
Editors	Son K. Lam, Markus Giesler, Xueming Luo
Publisher	American Marketing Association
Pages	CC8-CC9
Volume	30
ISBN (Print)	9780877570035
Publication status	Published - 2019
Externally published	Yes
Event	2019 AMA Winter Academic Conference - Austin, United States Duration: 22 Feb 2019 → 24 Feb 2019

Conference	2019 AMA Winter Academic Conference
Country/Territory	United States
City	Austin
Period	22/02/19 → 24/02/19

Cite this

Pham, Thuy Thi Minh ; Mathmann, Frank. / Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations. AMA Winter Academic Conference 2019 Proceedings : Understanding Complexity, Transforming the Marketplace. editor / Son K. Lam ; Markus Giesler ; Xueming Luo. Vol. 30 American Marketing Association, 2019. pp. CC8-CC9

@inproceedings{f370f1587e10449e9a8d28466cd6a801,

title = "Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations",

author = "Pham, {Thuy Thi Minh} and Frank Mathmann",

year = "2019",

language = "English",

isbn = "9780877570035",

volume = "30",

pages = "CC8--CC9",

editor = "Lam, {Son K.} and Markus Giesler and Xueming Luo",

booktitle = "AMA Winter Academic Conference 2019 Proceedings",

publisher = "American Marketing Association",

address = "United States",

note = "2019 AMA Winter Academic Conference ; Conference date: 22-02-2019 Through 24-02-2019",

}

Pham, TTM & Mathmann, F 2019, Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations. in SK Lam, M Giesler & X Luo (eds), AMA Winter Academic Conference 2019 Proceedings : Understanding Complexity, Transforming the Marketplace. vol. 30, American Marketing Association, pp. CC8-CC9, 2019 AMA Winter Academic Conference, Austin, Texas, United States, 22/02/19.

Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations. / Pham, Thuy Thi Minh; Mathmann, Frank.
AMA Winter Academic Conference 2019 Proceedings : Understanding Complexity, Transforming the Marketplace. ed. / Son K. Lam; Markus Giesler; Xueming Luo. Vol. 30 American Marketing Association, 2019. p. CC8-CC9.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Population Density Moderates the Impact of Assortment Size on Consumer Spending: A Field Experiment in Online Donations

AU - Pham, Thuy Thi Minh

AU - Mathmann, Frank

PY - 2019

Y1 - 2019

UR - https://eprints.qut.edu.au/230354/

M3 - Conference paper

SN - 9780877570035

VL - 30

SP - CC8-CC9

BT - AMA Winter Academic Conference 2019 Proceedings

A2 - Lam, Son K.

A2 - Giesler, Markus

A2 - Luo, Xueming

PB - American Marketing Association

T2 - 2019 AMA Winter Academic Conference

Y2 - 22 February 2019 through 24 February 2019

ER -