TY - THES
T1 - Please subscribe!: influencers, social media, and the commodification of everyday life
AU - Abidin, Crystal
PY - 2016
Y1 - 2016
N2 - Internet users are branding themselves into a popular form of social media microcelebrity known as "Influencers". As shapers of public opinion, they accumulate followers on social media through textual and visual narrations of their personal, everyday lives and commodity their personae by constructing "advertorials". Influencers calibrate themselves in digital and physical spaces to sustain their "relatability", a notion emically understood as accessibility, authenticity, believability, emulatability, and intimacy. Throujj, longterm ethnographic fieldwork, personal interviews, media analyses, and archival research, I adopt an anthropological perspective to investigate Influencers in the "lifestyle" genre in relation to personae, femininities, taste, intimacies, and attention.
AB - Internet users are branding themselves into a popular form of social media microcelebrity known as "Influencers". As shapers of public opinion, they accumulate followers on social media through textual and visual narrations of their personal, everyday lives and commodity their personae by constructing "advertorials". Influencers calibrate themselves in digital and physical spaces to sustain their "relatability", a notion emically understood as accessibility, authenticity, believability, emulatability, and intimacy. Throujj, longterm ethnographic fieldwork, personal interviews, media analyses, and archival research, I adopt an anthropological perspective to investigate Influencers in the "lifestyle" genre in relation to personae, femininities, taste, intimacies, and attention.
KW - Influencers
KW - Social media
KW - Self-branding
KW - Microcelebrity
U2 - 10.26182/5ddc899d698cb
DO - 10.26182/5ddc899d698cb
M3 - Doctoral Thesis
ER -