Internet users are branding themselves into a popular form of social media microcelebrity known as "Influencers". As shapers of public opinion, they accumulate followers on social media through textual and visual narrations of their personal, everyday lives and commodity their personae by constructing "advertorials". Influencers calibrate themselves in digital and physical spaces to sustain their "relatability", a notion emically understood as accessibility, authenticity, believability, emulatability, and intimacy. Throujj, longterm ethnographic fieldwork, personal interviews, media analyses, and archival research, I adopt an anthropological perspective to investigate Influencers in the "lifestyle" genre in relation to personae, femininities, taste, intimacies, and attention.
|Qualification||Doctor of Philosophy|
|Publication status||Unpublished - 2016|