Please subscribe!: influencers, social media, and the commodification of everyday life

Crystal Abidin

doi:10.26182/5ddc899d698cb

Please subscribe!: influencers, social media, and the commodification of everyday life

Crystal Abidin

School of Social Sciences

Research output: Thesis › Doctoral Thesis

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Abstract

Internet users are branding themselves into a popular form of social media microcelebrity known as "Influencers". As shapers of public opinion, they accumulate followers on social media through textual and visual narrations of their personal, everyday lives and commodity their personae by constructing "advertorials". Influencers calibrate themselves in digital and physical spaces to sustain their "relatability", a notion emically understood as accessibility, authenticity, believability, emulatability, and intimacy. Throujj, longterm ethnographic fieldwork, personal interviews, media analyses, and archival research, I adopt an anthropological perspective to investigate Influencers in the "lifestyle" genre in relation to personae, femininities, taste, intimacies, and attention.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	The University of Western Australia
DOIs	https://doi.org/10.26182/5ddc899d698cb
Publication status	Unpublished - 2016

Access to Document

10.26182/5ddc899d698cb

THESIS - DOCTOR OF PHILOSOPHY - ABIDIN Crystal - 2016
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Cite this

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AB - Internet users are branding themselves into a popular form of social media microcelebrity known as "Influencers". As shapers of public opinion, they accumulate followers on social media through textual and visual narrations of their personal, everyday lives and commodity their personae by constructing "advertorials". Influencers calibrate themselves in digital and physical spaces to sustain their "relatability", a notion emically understood as accessibility, authenticity, believability, emulatability, and intimacy. Throujj, longterm ethnographic fieldwork, personal interviews, media analyses, and archival research, I adopt an anthropological perspective to investigate Influencers in the "lifestyle" genre in relation to personae, femininities, taste, intimacies, and attention.

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