Place Branding: Developing A Conceptual Framework For Place Image

S. Bose, Sanjit K. Roy, B. Nguyen

Research output: Chapter in Book/Conference paperChapterpeer-review

Original languageEnglish
Title of host publicationAsia Branding
Subtitle of host publicationConnecting Brands, Consumers & Companies
EditorsBang Nguyen, T.C. Melewar, Don E. Schultz
Place of PublicationLondon
PublisherPalgrave Macmillan
Number of pages24
ISBN (Print)9781137489951
Publication statusPublished - 2017

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