| Original language | English |
|---|---|
| Title of host publication | Asia Branding |
| Subtitle of host publication | Connecting Brands, Consumers & Companies |
| Editors | Bang Nguyen, T.C. Melewar, Don E. Schultz |
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Chapter | 10 |
| Pages | 150-173 |
| Number of pages | 24 |
| ISBN (Print) | 9781137489951 |
| Publication status | Published - 2017 |
Place Branding: Developing A Conceptual Framework For Place Image
S. Bose, Sanjit K. Roy, B. Nguyen
Research output: Chapter in Book/Conference paper › Chapter › peer-review