@inproceedings{fa8d96c8a5e34f3293ff96bdda50a617,
title = "Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising",
author = "Shasha Wang and Fang Liu and Stanley Yu",
year = "2012",
language = "English",
isbn = "14473275",
volume = "NA",
pages = "1--7",
booktitle = "Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge",
publisher = "Promaco Conventions Pty. Ltd.",
note = "Australia and New Zealand Marketing Academy Conference : Sharing the Cup of Knowledge, ANZMAC 2012 ; Conference date: 03-12-2012 Through 05-12-2012",
}