Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising

Shasha Wang, Fang Liu, Stanley Yu

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge
Place of PublicationAdelaide
PublisherPromaco Conventions Pty. Ltd.
Pages1-7
VolumeNA
ISBN (Print)14473275
Publication statusPublished - 2012
EventAustralia and New Zealand Marketing Academy Conference: Sharing the Cup of Knowledge - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference
Abbreviated titleANZMAC 2012
CountryAustralia
CityAdelaide
Period3/12/125/12/12

Cite this

Wang, S., Liu, F., & Yu, S. (2012). Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising. In Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge (Vol. NA, pp. 1-7). Adelaide: Promaco Conventions Pty. Ltd..