Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising

Shasha Wang; Fang Liu; Stanley Yu

Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising

Shasha Wang, Fang Liu, Stanley Yu

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge
Place of Publication	Adelaide
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-7
Volume	NA
ISBN (Print)	14473275
Publication status	Published - 2012
Event	Australia and New Zealand Marketing Academy Conference: Sharing the Cup of Knowledge - Adelaide, Australia Duration: 3 Dec 2012 → 5 Dec 2012

Conference

Conference	Australia and New Zealand Marketing Academy Conference
Abbreviated title	ANZMAC 2012
Country/Territory	Australia
City	Adelaide
Period	3/12/12 → 5/12/12

Cite this

@inproceedings{fa8d96c8a5e34f3293ff96bdda50a617,

title = "Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising",

author = "Shasha Wang and Fang Liu and Stanley Yu",

year = "2012",

language = "English",

isbn = "14473275",

volume = "NA",

pages = "1--7",

booktitle = "Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge",

publisher = "Promaco Conventions Pty. Ltd.",

note = "Australia and New Zealand Marketing Academy Conference : Sharing the Cup of Knowledge, ANZMAC 2012 ; Conference date: 03-12-2012 Through 05-12-2012",

}

TY - GEN

T1 - Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising

AU - Wang, Shasha

AU - Liu, Fang

AU - Yu, Stanley

PY - 2012

Y1 - 2012

M3 - Conference paper

SN - 14473275

VL - NA

SP - 1

EP - 7

BT - Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge

PB - Promaco Conventions Pty. Ltd.

CY - Adelaide

T2 - Australia and New Zealand Marketing Academy Conference

Y2 - 3 December 2012 through 5 December 2012

ER -