Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge
Place of Publication	Adelaide
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-7
Volume	NA
ISBN (Print)	14473275
Publication status	Published - 2012
Event	Australia and New Zealand Marketing Academy Conference: Sharing the Cup of Knowledge - Adelaide, Australia Duration: 3 Dec 2012 → 5 Dec 2012

Conference	Australia and New Zealand Marketing Academy Conference
Abbreviated title	ANZMAC 2012
Country	Australia
City	Adelaide
Period	3/12/12 → 5/12/12

Wang, S., Liu, F., & Yu, S. (2012). Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising. In Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge (Vol. NA, pp. 1-7). Adelaide: Promaco Conventions Pty. Ltd..

@inproceedings{fa8d96c8a5e34f3293ff96bdda50a617,

title = "Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising",

author = "Shasha Wang and Fang Liu and Stanley Yu",

year = "2012",

language = "English",

isbn = "14473275",

volume = "NA",

pages = "1--7",

booktitle = "Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge",

publisher = "Promaco Conventions Pty. Ltd.",

}