Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes

    Research output: Contribution to journalArticle

    18 Citations (Scopus)

    Abstract

    Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.
    Original languageEnglish
    Pages (from-to)1-9
    Number of pages9
    JournalFrontiers in Psychology
    Volume7
    DOIs
    Publication statusPublished - 2016

    Fingerprint

    Persuasive Communication
    Attitude to Health
    Health
    Research Personnel
    Research

    Cite this

    @article{7f8f86a9609948e4969a8a4730661f12,
    title = "Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes",
    abstract = "Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.",
    author = "J. Compton and Ben Jackson and Dimmock, {James A.}",
    year = "2016",
    doi = "10.3389/fpsyg.2016.00122",
    language = "English",
    volume = "7",
    pages = "1--9",
    journal = "Frontiers in Psychology",
    issn = "1664-1078",
    publisher = "Frontiers Media SA",

    }

    TY - JOUR

    T1 - Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes

    AU - Compton, J.

    AU - Jackson, Ben

    AU - Dimmock, James A.

    PY - 2016

    Y1 - 2016

    N2 - Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.

    AB - Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.

    U2 - 10.3389/fpsyg.2016.00122

    DO - 10.3389/fpsyg.2016.00122

    M3 - Article

    VL - 7

    SP - 1

    EP - 9

    JO - Frontiers in Psychology

    JF - Frontiers in Psychology

    SN - 1664-1078

    ER -