Abstract
In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.
| Original language | English |
|---|---|
| Journal | Journal of Travel Research |
| DOIs | |
| Publication status | E-pub ahead of print - 23 Oct 2019 |
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Personifying Destinations : A Personal Values Approach. / Ye, Sheng; Lee, Julie A.; Sneddon, Joanne N.; Soutar, Geoffrey N.
In: Journal of Travel Research, 23.10.2019.Research output: Contribution to journal › Article
TY - JOUR
T1 - Personifying Destinations
T2 - A Personal Values Approach
AU - Ye, Sheng
AU - Lee, Julie A.
AU - Sneddon, Joanne N.
AU - Soutar, Geoffrey N.
PY - 2019/10/23
Y1 - 2019/10/23
N2 - In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.
AB - In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.
KW - destination branding
KW - destination values
KW - personal values
KW - personality
KW - self-congruity
UR - http://www.scopus.com/inward/record.url?scp=85074589458&partnerID=8YFLogxK
U2 - 10.1177/0047287519878508
DO - 10.1177/0047287519878508
M3 - Article
JO - Journal of Travel Research
JF - Journal of Travel Research
SN - 0047-2875
ER -