Abstract
Prior studies have ignored information inherent in the structure of people's values when investigating their impact on tourism decisions. This study examined how personal values trade-offs along two bipolar values dimensions (self-enhancement versus self-transcendence and openness-to-change versus conservation) impacted young adults’ travel decisions. A two-staged survey of 299 young adults obtained personal values (at time 1) and value-expressive holiday preferences within a theory of planned behaviour (at time 2). Both bipolar values dimensions predicted attitudes, subjective norms and perceived behavioural control towards value-congruent holidays. The total effect of personal values on intentions was larger than that of subjective norms for both dimensions and larger than that of perceived behavioural control for the self-transcendence verses self-enhancement dimension.
| Original language | English |
|---|---|
| Pages (from-to) | 107-109 |
| Number of pages | 3 |
| Journal | Tourism Management |
| Volume | 62 |
| DOIs | |
| Publication status | Published - 1 Oct 2017 |
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Personal values and the theory of planned behaviour : A study of values and holiday trade-offs in young adults. / Ye, Sheng; Soutar, Geoffrey N.; Sneddon, Joanne N.; Lee, Julie A.
In: Tourism Management, Vol. 62, 01.10.2017, p. 107-109.Research output: Contribution to journal › Article
TY - JOUR
T1 - Personal values and the theory of planned behaviour
T2 - A study of values and holiday trade-offs in young adults
AU - Ye, Sheng
AU - Soutar, Geoffrey N.
AU - Sneddon, Joanne N.
AU - Lee, Julie A.
PY - 2017/10/1
Y1 - 2017/10/1
N2 - Prior studies have ignored information inherent in the structure of people's values when investigating their impact on tourism decisions. This study examined how personal values trade-offs along two bipolar values dimensions (self-enhancement versus self-transcendence and openness-to-change versus conservation) impacted young adults’ travel decisions. A two-staged survey of 299 young adults obtained personal values (at time 1) and value-expressive holiday preferences within a theory of planned behaviour (at time 2). Both bipolar values dimensions predicted attitudes, subjective norms and perceived behavioural control towards value-congruent holidays. The total effect of personal values on intentions was larger than that of subjective norms for both dimensions and larger than that of perceived behavioural control for the self-transcendence verses self-enhancement dimension.
AB - Prior studies have ignored information inherent in the structure of people's values when investigating their impact on tourism decisions. This study examined how personal values trade-offs along two bipolar values dimensions (self-enhancement versus self-transcendence and openness-to-change versus conservation) impacted young adults’ travel decisions. A two-staged survey of 299 young adults obtained personal values (at time 1) and value-expressive holiday preferences within a theory of planned behaviour (at time 2). Both bipolar values dimensions predicted attitudes, subjective norms and perceived behavioural control towards value-congruent holidays. The total effect of personal values on intentions was larger than that of subjective norms for both dimensions and larger than that of perceived behavioural control for the self-transcendence verses self-enhancement dimension.
KW - Schwartz's value theory
KW - The theory of planned behaviour
KW - Values systems
KW - Young adult travel decisions
UR - http://www.scopus.com/inward/record.url?scp=85017408571&partnerID=8YFLogxK
U2 - 10.1016/j.tourman.2016.12.023
DO - 10.1016/j.tourman.2016.12.023
M3 - Article
VL - 62
SP - 107
EP - 109
JO - Tourism Management
JF - Tourism Management
SN - 0261-5177
ER -