Permission email messages significantly increase gambler retention

W. Jolley, A. Lee, Dick Mizerski, Saalem Sadeque

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-6
Journal	Journal of Business Research
Volume	online
DOIs	https://doi.org/10.1016/j.jbusres.2012.12.006
Publication status	Published - 2013

Access to Document

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title = "Permission email messages significantly increase gambler retention",

author = "W. Jolley and A. Lee and Dick Mizerski and Saalem Sadeque",

year = "2013",

doi = "10.1016/j.jbusres.2012.12.006",

language = "English",

volume = "online",

pages = "1--6",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

}

TY - JOUR

T1 - Permission email messages significantly increase gambler retention

AU - Jolley, W.

AU - Lee, A.

AU - Mizerski, Dick

AU - Sadeque, Saalem

PY - 2013

Y1 - 2013

U2 - 10.1016/j.jbusres.2012.12.006

DO - 10.1016/j.jbusres.2012.12.006

M3 - Article

SN - 0148-2963

VL - online

SP - 1

EP - 6

JO - Journal of Business Research

JF - Journal of Business Research

ER -