The study examined how younger and non-accredited business schools may successfully compete with accredited and highly reputed schools in a dynamic higher education sector. The study investigated the reputation drivers that are perceived to give business schools a competitive advantage. The qualitative findings, derived through semi-structured interviews of four different groups, suggest that the internal resources of an institution are important to enhance reputation. The participants at the non accredited business schools perceived enhancing the quality of the internal resources, including research and teaching and learning, as more important for their business school than seeking international accreditations or a higher ranking, to enhance their reputation.
|Qualification||Doctor of Philosophy|
|Award date||9 Jun 2017|
|Publication status||Unpublished - 2017|