Perceptions of reputation drivers in business schools: a study of two Australian non-accredited business schools

Research output: ThesisDoctoral Thesis

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Abstract

The study examined how younger and non-accredited business schools may successfully compete with accredited and highly reputed schools in a dynamic higher education sector. The study investigated the reputation drivers that are perceived to give business schools a competitive advantage. The qualitative findings, derived through semi-structured interviews of four different groups, suggest that the internal resources of an institution are important to enhance reputation. The participants at the non­ accredited business schools perceived enhancing the quality of the internal resources, including research and teaching and learning, as more important for their business school than seeking international accreditations or a higher ranking, to enhance their reputation.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
Award date9 Jun 2017
DOIs
Publication statusUnpublished - 2017

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