Perceived Value and its Impact on Choice Behavior in a Retail Setting

J. Swait, Jill Sweeney

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationINFORMS Marketing Science Conference
Place of PublicationGainsville, Florida
PublisherUniversity of Florida
Pagesn/a
Volume1
EditionGainsville, Florida
Publication statusPublished - 1996
EventPerceived Value and its Impact on Choice Behavior in a Retail Setting - Gainsville, Florida
Duration: 1 Jan 1996 → …

Conference

ConferencePerceived Value and its Impact on Choice Behavior in a Retail Setting
Period1/01/96 → …

Cite this

Swait, J., & Sweeney, J. (1996). Perceived Value and its Impact on Choice Behavior in a Retail Setting. In INFORMS Marketing Science Conference (Gainsville, Florida ed., Vol. 1, pp. n/a). Gainsville, Florida: University of Florida.