A model was developed that could be used to examine patrons' intention to continue using a recreation centre. The study investigated the impact patrons' perceptions of service and risk (monetary, functional, physical, social and psychological) had on value, satisfaction and commitment, as well as on future use intentions. The model explained a significant amount of the variance in intentions, with satisfaction and relationship commitment having direct impacts, while the other constructs played significant roles in determining re-use intentions. The results have major implications for recreation centre managers considering strategies to develop a loyal group of patrons who use the centre on a regular basis.
|Publication status||Published - 2009|