Origins, Qualities, and Envisionments of Transformative Consumer Research

D.G. Mick, Simone Pettigrew, C. Pechmann, J.L. Ozanne

Research output: Chapter in Book/Conference paperChapterpeer-review

49 Citations (Scopus)
Original languageEnglish
Title of host publicationTransformative Consumer Research: For Personal and Collective Well-being
EditorsD.G. Mick, S. Pechmann C. Pettigrew, J.L. Ozanne
Place of PublicationUSA
ISBN (Print)9781848728523
Publication statusPublished - 2012

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