Organizational Diffusion: What India Tells Us about How the Far Right Wins

Presenting a world-first data set of 2,831 constitutive organizations of history's largest far-right interorganizational network, this article presents a new explanation for far-right normalization: organizational diffusion. Providing, for the first time, empirical evidence of the large network characteristics of the Indian far right, this article paints a picture of what this network actually looks like, how far it has spread, and what explains its success. In doing so, this explanation unearths a far-right strategy of covert civil society expansion that has largely evaded the party-focused extant study of global far-right electoral mobilization. Identifying this strategy of organizational diffusion, this article argues that it produces three effects that produce broad, flexible, and durable mobilizations: segmented representation, reputational control, and leadership accommodation. Organizational diffusion, present in far-right mobilizations as diverse as Ma Ba Tha, Nippon Kaigi, and the Thai military, presents an important far-right mobilizing tool that exhorts scholars to refocus on covert civil society expansion as a key mechanism of far-right normalization.