Oppositional consequences of brand attachment: Moderating role of attachment style: EMAC 2016

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationEuropean Marketing Academy Conference (EMAC) 2016
Publication statusPublished - 2016
EventEuropean Marketing Academy Conference (EMAC) -
Duration: 1 Jan 2011 → …

Conference

ConferenceEuropean Marketing Academy Conference (EMAC)
Abbreviated titleEMAC
Period1/01/11 → …

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