Oppositional consequences of brand attachment: Moderating role of attachment style: EMAC 2016

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	European Marketing Academy Conference (EMAC) 2016
Publication status	Published - 2016
Event	European Marketing Academy Conference (EMAC) - Duration: 1 Jan 2011 → …

Conference	European Marketing Academy Conference (EMAC)
Abbreviated title	EMAC
Period	1/01/11 → …

Cite this

@inproceedings{b56c75c65a81412ba8148be0ffe4ca8f,

title = "Oppositional consequences of brand attachment: Moderating role of attachment style: EMAC 2016",

author = "Arnold Japutra and Yuksel Ekinci and Lyndon Simkin",

year = "2016",

language = "English",

booktitle = "European Marketing Academy Conference (EMAC) 2016",

note = "European Marketing Academy Conference (EMAC), EMAC ; Conference date: 01-01-2011",

}

TY - GEN

T1 - Oppositional consequences of brand attachment: Moderating role of attachment style

T2 - European Marketing Academy Conference (EMAC)

AU - Japutra, Arnold

AU - Ekinci, Yuksel

AU - Simkin, Lyndon

PY - 2016

Y1 - 2016

UR - http://emac2016.emac-online.org/emac2016.org/index.html

M3 - Conference paper

BT - European Marketing Academy Conference (EMAC) 2016

Y2 - 1 January 2011

ER -