Operationalising Co-Creation: Service Dominant Logic and the Infinite Game

N.S. Collins, Jamie Murphy

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
Volume1
EditionMelbourne, Australia
ISBN (Print)1 86308 160 7
Publication statusPublished - 2009
EventOperationalising Co-Creation: Service Dominant Logic and the Infinite Game - Melbourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceOperationalising Co-Creation: Service Dominant Logic and the Infinite Game
Period1/01/09 → …

Cite this

Collins, N. S., & Murphy, J. (2009). Operationalising Co-Creation: Service Dominant Logic and the Infinite Game. In D. Tojib (Ed.), ANZMAC Sustainable Management and Marketing Conference (Melbourne, Australia ed., Vol. 1, pp. 1-8). Promaco Conventions Pty. Ltd..