Online Imagery and Loris Conservation

Kim Feddema, K. A. I Nekaris

Research output: Chapter in Book/Conference paperChapterpeer-review


The recent rise of social media platforms has facilitated the sharing of animal imagery, including popular memes, videos and “animal selfies” of Lorisiformes. Past research has shown its impact on the trafficking of endangered primates, animal cruelty and the perception of species conservation. Given their propensity for social media use and their developmental stage, adolescents are at particular risk of this imagery influencing their environmental beliefs. In 2015, researchers studied 64 teenage students and found that students who enjoyed animal videos on the site YouTube were more likely to think a primate would be fun to own (p<0.001). It is vital that research continues to explore the relationship between online content and consumer behaviour and that we create conservation education programs to assist adolescents in navigating the online space.
Original languageEnglish
Title of host publicationEvolution, Ecology and Conservation of Lorises and Pottos
EditorsK. A. I. Nekaris, Anne M. Burrows
Place of PublicationCambridge
PublisherCambridge University Press
Number of pages11
ISBN (Electronic)9781108676526
ISBN (Print)9781108429023
Publication statusPublished - 2020

Publication series

NameCambridge Studies in Biological and Evolutionary Anthropology
PublisherCambridge University Press


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