Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition

Richard Gruner; B.A. Lukas; C. Homburg

Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition

Richard Gruner, B.A. Lukas, C. Homburg

Marketing

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	2012 AMA Winter Educators' Conference
Place of Publication	Chicago, USA
Publisher	American Marketing Association
Pages	64-64
Volume	23
ISBN (Print)	10540806
Publication status	Published - 2012
Event	Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition - St Petersburg, Florida, USA Duration: 1 Jan 2012 → …

Conference

Conference	Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition
Period	1/01/12 → …

Cite this

@inproceedings{6d08cd73168944379c6c26080174cb25,

title = "Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition",

author = "Richard Gruner and B.A. Lukas and C. Homburg",

year = "2012",

language = "English",

isbn = "10540806",

volume = "23",

pages = "64--64",

booktitle = "2012 AMA Winter Educators' Conference",

publisher = "American Marketing Association",

address = "United States",

note = "Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition ; Conference date: 01-01-2012",

}

Gruner, R, Lukas, BA & Homburg, C 2012, Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition. in 2012 AMA Winter Educators' Conference. vol. 23, American Marketing Association, Chicago, USA, pp. 64-64, Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition, 1/01/12.

TY - GEN

T1 - Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition

AU - Gruner, Richard

AU - Lukas, B.A.

AU - Homburg, C.

PY - 2012

Y1 - 2012

M3 - Conference paper

SN - 10540806

VL - 23

SP - 64

EP - 64

BT - 2012 AMA Winter Educators' Conference

PB - American Marketing Association

CY - Chicago, USA

T2 - Online And Traditional User-Centered Production In New Product Development: The Impact Of Timing And Market Condition

Y2 - 1 January 2012

ER -