On commenting behavior of facebook users

Mehwish Nasim, Muhammad U. Ilyas, Aimal Rextin, Nazish Nasim

Research output: Chapter in Book/Conference paperConference paperpeer-review

9 Citations (Scopus)

Abstract

Facebook treats friends as a single homogeneous group even though people on Facebook are possibly acquainted with diverse group of individuals and perceive their friends as representatives of different groups. It is a common observation that people tend to select friends with similar characteristics or individuals are likely to change their attributes to conform to their friends. In this measurement study we quantify the extension of this behavior on Facebook. We measure the probability with which a friend belonging to a particular group of friends will or will not comment on a post that has already received comments from other friends belonging / not belonging to his own circle of friends. To this end we collected an original data set of Facebook profiles of 50 volunteers. Our data analysis shows that Facebook users are influenced in their choice of posting comments on friends' wall posts, based on whether or not they are acquainted with the people that left earlier comments. Identification of such behavioral nuances can be helpful in improving the user interface design of online social networks.

Original languageEnglish
Title of host publicationHT 2013 - Proceedings of the 24th ACM Conference on Hypertext and Social Media
Pages179-183
Number of pages5
DOIs
Publication statusPublished - 2013
Externally publishedYes
Event24th ACM Conference on Hypertext and Social Media, HT 2013 - Paris, France
Duration: 1 May 20133 May 2013

Publication series

NameHT 2013 - Proceedings of the 24th ACM Conference on Hypertext and Social Media

Conference

Conference24th ACM Conference on Hypertext and Social Media, HT 2013
Country/TerritoryFrance
CityParis
Period1/05/133/05/13

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