Older Consumers' Customer Service Preferences

Simone Pettigrew

Research output: Chapter in Book/Conference paperChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationGermany
PublisherSpringer
Pages257-268
ISBN (Print)9783540753308
Publication statusPublished - 2008

Cite this

Pettigrew, S. (2008). Older Consumers' Customer Service Preferences. In F. Kohlbacher, & C. Herstatt (Eds.), The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change (pp. 257-268). Springer.