Older Consumers' Customer Service Preferences

Simone Pettigrew

Research output: Chapter in Book/Conference paperChapterpeer-review

3 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationGermany
PublisherSpringer
Pages257-268
ISBN (Print)9783540753308
Publication statusPublished - 2008

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