Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	ANZMAC Sustainable Management and Marketing Conference
Editors	Dewi Tojib
Place of Publication	Melbourne, Australia
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-7
Volume	1
Edition	Melbourne, Australia
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process - Melbourne, Australia Duration: 1 Jan 2009 → …

Conference	Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process
Period	1/01/09 → …

Cite this

@inproceedings{ac1bbd2d990f43de81b21726fa1f9549,

title = "Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process",

author = "S. Denize and Sharon Purchase and Doina Olaru",

year = "2009",

language = "English",

isbn = "1863081585",

volume = "1",

pages = "1--7",

editor = "Dewi Tojib",

booktitle = "ANZMAC Sustainable Management and Marketing Conference",

publisher = "Promaco Conventions Pty. Ltd.",

edition = "Melbourne, Australia",

note = "Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process ; Conference date: 01-01-2009",

}

Denize, S, Purchase, S & Olaru, D 2009, Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process. in D Tojib (ed.), ANZMAC Sustainable Management and Marketing Conference. Melbourne, Australia edn, vol. 1, Promaco Conventions Pty. Ltd., Melbourne, Australia, pp. 1-7, Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process, 1/01/09.

Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process. / Denize, S.; Purchase, Sharon ; Olaru, Doina.
ANZMAC Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Vol. 1 Melbourne, Australia. ed. Melbourne, Australia: Promaco Conventions Pty. Ltd., 2009. p. 1-7.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process

AU - Denize, S.

AU - Purchase, Sharon

AU - Olaru, Doina

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 1863081585

VL - 1

SP - 1

EP - 7

BT - ANZMAC Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Promaco Conventions Pty. Ltd.

CY - Melbourne, Australia

T2 - Not being radical - a case exploring the low-tech, incremental innovation and commercialisation process

Y2 - 1 January 2009

ER -