Negative Emotions, Attribution, and Attitude toward Boycotting a Foreign Brand in China

Fang Liu, A. Kanso, W. Wang, X. Li

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAmerican Academy of Advertising Asia Pacific Conference
EditorsH. Li, S. Huang, D. Jin
Place of PublicationUSA
PublisherAAA
Pages48
Volume1
EditionBeijing
ISBN (Print)9780931030383
Publication statusPublished - 2009
EventNegative Emotions, Attribution, and Attitude toward Boycotting a Foreign Brand in China -
Duration: 1 Jan 2009 → …

Conference

ConferenceNegative Emotions, Attribution, and Attitude toward Boycotting a Foreign Brand in China
Period1/01/09 → …

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