| Original language | English |
|---|---|
| Title of host publication | Marketing and Consumer Behaviour in East and South East Asia |
| Editors | A. Pecotich, C.J. Shultz |
| Place of Publication | Australia |
| Publisher | McGraw-Hill |
| Pages | 494-521 |
| Volume | n/a |
| ISBN (Print) | 0 07 470480 |
| Publication status | Published - 1998 |
Myanmar From an isolated past to a golden future?
M. Lwin, Anthony Pecotich
Research output: Chapter in Book/Conference paper › Chapter › peer-review