Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation

A. Georgiu, Rony Gabbay

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationContemporary Issues in International Business and Marketing
EditorsG. Ogunmokun, R. Gabbay
Place of PublicationWestern Australia
PublisherAcademic Press International
Pages164-195
Volume1
ISBN (Print)0958572003
Publication statusPublished - 1998

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