Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation

A. Georgiu, Rony Gabbay

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationContemporary Issues in International Business and Marketing
EditorsG. Ogunmokun, R. Gabbay
Place of PublicationWestern Australia
PublisherAcademic Press International
Pages164-195
Volume1
ISBN (Print)0958572003
Publication statusPublished - 1998

Cite this

Georgiu, A., & Gabbay, R. (1998). Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation. In G. Ogunmokun, & R. Gabbay (Eds.), Contemporary Issues in International Business and Marketing (Vol. 1, pp. 164-195). Western Australia: Academic Press International.
Georgiu, A. ; Gabbay, Rony. / Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation. Contemporary Issues in International Business and Marketing. editor / G. Ogunmokun ; R. Gabbay. Vol. 1 Western Australia : Academic Press International, 1998. pp. 164-195
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editor = "G. Ogunmokun and R. Gabbay",
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Georgiu, A & Gabbay, R 1998, Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation. in G Ogunmokun & R Gabbay (eds), Contemporary Issues in International Business and Marketing. vol. 1, Academic Press International, Western Australia, pp. 164-195.

Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation. / Georgiu, A.; Gabbay, Rony.

Contemporary Issues in International Business and Marketing. ed. / G. Ogunmokun; R. Gabbay. Vol. 1 Western Australia : Academic Press International, 1998. p. 164-195.

Research output: Chapter in Book/Conference paperChapter

TY - CHAP

T1 - Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation

AU - Georgiu, A.

AU - Gabbay, Rony

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 0958572003

VL - 1

SP - 164

EP - 195

BT - Contemporary Issues in International Business and Marketing

A2 - Ogunmokun, G.

A2 - Gabbay, R.

PB - Academic Press International

CY - Western Australia

ER -

Georgiu A, Gabbay R. Music in Radio Advertising and its Effects Upon Imagery Generation and Attitude Formation. In Ogunmokun G, Gabbay R, editors, Contemporary Issues in International Business and Marketing. Vol. 1. Western Australia: Academic Press International. 1998. p. 164-195