Moderators of the brand image/product quality relationship

L.W. Johnson, G. Soutar, Jill Sweeney

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMEC 97
Editors Reed
Place of PublicationMelbourne
PublisherMonash University Publishing
Pages1294
Volume1
EditionMelbourne
Publication statusPublished - 1997
EventModerators of the brand image/product quality relationship - Melbourne
Duration: 1 Jan 1997 → …

Conference

ConferenceModerators of the brand image/product quality relationship
Period1/01/97 → …

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