Moderators of the brand image/perceived product quality relationship

L.W. Johnson, G.N. Soutar, Jill Sweeney

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	425-433
Journal	The Journal of Brand Management
Volume	7
Issue number	6
Publication status	Published - 2000

Cite this

@article{90655a76ffe84ccda97ffeac419ffe78,

title = "Moderators of the brand image/perceived product quality relationship",

author = "L.W. Johnson and G.N. Soutar and Jill Sweeney",

year = "2000",

language = "English",

volume = "7",

pages = "425--433",

journal = "The Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "6",

}