Original language | English |
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Pages (from-to) | 425-433 |
Journal | The Journal of Brand Management |
Volume | 7 |
Issue number | 6 |
Publication status | Published - 2000 |
Moderators of the brand image/perceived product quality relationship
L.W. Johnson, G.N. Soutar, Jill Sweeney
Research output: Contribution to journal › Article › peer-review