Mindsets, hedonic value and compulsive buying

Arnold Japutra, Zening Song, Ahmad Daryanto

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2017
Event	8th EMAC Regional Marketing Conference - Timisoara, Timisoara, Romania Duration: 20 Sept 2017 → 22 Sept 2017

Conference	8th EMAC Regional Marketing Conference
Country/Territory	Romania
City	Timisoara
Period	20/09/17 → 22/09/17

Cite this

TY - CONF

T1 - Mindsets, hedonic value and compulsive buying

AU - Japutra, Arnold

AU - Song, Zening

AU - Daryanto, Ahmad

PY - 2017

Y1 - 2017

UR - http://www.emac2017regional.org/r/default.asp?iId=HMEEKI

UR - http://www.emac2017regional.org/UserFiles/08th%20EMAC%20Regional%20Conference%20Programme%20(Final).pdf

M3 - Abstract

T2 - 8th EMAC Regional Marketing Conference

Y2 - 20 September 2017 through 22 September 2017

ER -