Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Sangkil Moon, Paul K. Bergey, Liliana L. Bove, Stefanie Robinson

Research output: Contribution to journalArticlepeer-review

46 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Agricultural and Biological Sciences