Mental models under ideological constraints: The psychological signatures underscoring audience segments of climate change

Matthew Andreotta

Research output: ThesisDoctoral Thesis

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Abstract

Effective communication of climate science and policy requires an understanding of audience views, motivations, and ideologies. This thesis aimed to identify audience segments within the Australian public, each with unique climate change views. The first study used a mixed-methods approach to identify climate change concepts prevalent in social media discourse. The second study divided Australian participants into three segments—Acceptors, Fencesitters, and Sceptics. Each segment was associated with a unique signature of psychological characteristics and climate change belief-updating tendencies. Overall, my results suggest science communication will be most effective when tailored to segment informational needs and psychological attributes.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
Supervisors/Advisors
  • Farrell, Simon, Supervisor
  • Hurlstone, Mark, Supervisor
  • Boschetti, Fabio, Supervisor
  • Paris, Cecile, Supervisor, External person
  • Walker, Iain, Supervisor
Thesis sponsors
Award date11 Oct 2021
DOIs
Publication statusUnpublished - 2021

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