Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches

Julie Lee, Geoff Soutar, J. Louviere, T.M. Daly

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	12th Cross Cultural Research Conference
Editors	Scott M. Smith, Kristie Seawright, Lenard C Huff
Place of Publication	Hawaii
Publisher	Brigham Young University
Pages	8 pages
Volume	12
Edition	Honolulu, Hawaii, USA
Publication status	Published - 2007
Event	Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches - Honolulu, Hawaii, USA Duration: 1 Jan 2007 → …

Conference	Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches
Period	1/01/07 → …

Cite this

@inproceedings{e4edbbbf14ea4653a142a9ee4e1d4137,

title = "Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches",

author = "Julie Lee and Geoff Soutar and J. Louviere and T.M. Daly",

year = "2007",

language = "English",

volume = "12",

pages = "8 pages",

editor = "Smith, {Scott M.} and Kristie Seawright and Huff, {Lenard C}",

booktitle = "12th Cross Cultural Research Conference",

publisher = "Brigham Young University",

address = "United States",

edition = "Honolulu, Hawaii, USA",

note = "Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches ; Conference date: 01-01-2007",

}

Lee, J , Soutar, G, Louviere, J & Daly, TM 2007, Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches. in SM Smith, K Seawright & LC Huff (eds), 12th Cross Cultural Research Conference. Honolulu, Hawaii, USA edn, vol. 12, Brigham Young University, Hawaii, pp. 8 pages, Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches, 1/01/07.

Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches. / Lee, Julie ; Soutar, Geoff; Louviere, J. et al.
12th Cross Cultural Research Conference. ed. / Scott M. Smith; Kristie Seawright; Lenard C Huff. Vol. 12 Honolulu, Hawaii, USA. ed. Hawaii: Brigham Young University, 2007. p. 8 pages.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

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T1 - Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches

AU - Lee, Julie

AU - Soutar, Geoff

AU - Louviere, J.

AU - Daly, T.M.

PY - 2007

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M3 - Conference paper

VL - 12

SP - 8 pages

BT - 12th Cross Cultural Research Conference

A2 - Smith, Scott M.

A2 - Seawright, Kristie

A2 - Huff, Lenard C

PB - Brigham Young University

CY - Hawaii

T2 - Measuring tradeoffs across cultures: A comparison of rating scale and best-worst approaches

Y2 - 1 January 2007

ER -