Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge
EditorsC. Perryer, V. Egan, B. Sheehan
Place of Publicationhttp://anzmac.org/conference/2012/
PublisherPromaco Conventions Pty. Ltd.
Pages1-7
Volume-
ISBN (Print)14473275
Publication statusPublished - 2012
EventAustralia and New Zealand Marketing Academy Conference: Sharing the Cup of Knowledge - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference
Abbreviated titleANZMAC 2012
CountryAustralia
CityAdelaide
Period3/12/125/12/12

Cite this

Webb, D., Soutar, G., Sweeney, J., & Mazzarol, T. (2012). Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption. In C. Perryer, V. Egan, & B. Sheehan (Eds.), Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge (Vol. -, pp. 1-7). http://anzmac.org/conference/2012/: Promaco Conventions Pty. Ltd..
Webb, David ; Soutar, Geoff ; Sweeney, Jill ; Mazzarol, Tim. / Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption. Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge. editor / C. Perryer ; V. Egan ; B. Sheehan. Vol. - http://anzmac.org/conference/2012/ : Promaco Conventions Pty. Ltd., 2012. pp. 1-7
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title = "Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption",
author = "David Webb and Geoff Soutar and Jill Sweeney and Tim Mazzarol",
year = "2012",
language = "English",
isbn = "14473275",
volume = "-",
pages = "1--7",
editor = "C. Perryer and V. Egan and B. Sheehan",
booktitle = "Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge",
publisher = "Promaco Conventions Pty. Ltd.",

}

Webb, D, Soutar, G, Sweeney, J & Mazzarol, T 2012, Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption. in C Perryer, V Egan & B Sheehan (eds), Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge. vol. -, Promaco Conventions Pty. Ltd., http://anzmac.org/conference/2012/, pp. 1-7, Australia and New Zealand Marketing Academy Conference, Adelaide, Australia, 3/12/12.

Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption. / Webb, David; Soutar, Geoff; Sweeney, Jill; Mazzarol, Tim.

Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge. ed. / C. Perryer; V. Egan; B. Sheehan. Vol. - http://anzmac.org/conference/2012/ : Promaco Conventions Pty. Ltd., 2012. p. 1-7.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption

AU - Webb, David

AU - Soutar, Geoff

AU - Sweeney, Jill

AU - Mazzarol, Tim

PY - 2012

Y1 - 2012

M3 - Conference paper

SN - 14473275

VL - -

SP - 1

EP - 7

BT - Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge

A2 - Perryer, C.

A2 - Egan, V.

A2 - Sheehan, B.

PB - Promaco Conventions Pty. Ltd.

CY - http://anzmac.org/conference/2012/

ER -

Webb D, Soutar G, Sweeney J, Mazzarol T. Measuring Subjective Behaviour in Social Marketing: the Case of Household Energy Consumption. In Perryer C, Egan V, Sheehan B, editors, Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge. Vol. -. http://anzmac.org/conference/2012/: Promaco Conventions Pty. Ltd. 2012. p. 1-7