Measuring customer preference for CSR: A best-worst scaling approach

Ingrid O'Brien, Wade Jarvis, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy Conference 2011 Proceedings
Place of PublicationEdith Cowan University
PublisherEdith Cowan University
Number of pages8
Volumeonline
ISBN (Print)9780646563305
DOIs
Publication statusPublished - 2011
EventAustralia New Zealand Marketing Academy Conference: Marketing in the Age of Consumerism: Jekyll or Hyde? - Perth Convention and Exhibition Centre, Perth, Australia
Duration: 28 Nov 201130 Nov 2011
https://web.archive.org/web/20120410151354/http://anzmac2011.com.au/

Conference

ConferenceAustralia New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
CountryAustralia
CityPerth
Period28/11/1130/11/11
Internet address

Cite this

O'Brien, I., Jarvis, W., & Soutar, G. (2011). Measuring customer preference for CSR: A best-worst scaling approach. In Australia New Zealand Marketing Academy Conference 2011 Proceedings (Vol. online). Edith Cowan University: Edith Cowan University. https://doi.org/http://anzmac.org/conference/2011/