Measuring Customer Participation in Recreational Services:Effects on Customer Perceptions of Value

C. Chau, Jill Sweeney

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationMarketing Theory and Applications
EditorsW.L. Cron, G.S. Low
Place of PublicationUSA
PublisherAmerican Marketing Association
PagesN/A
Volume15
EditionSan Antonio, Texas
ISBN (Print)0877573093
Publication statusPublished - 2004
EventMeasuring Customer Participation in Recreational Services:Effects on Customer Perceptions of Value - San Antonio, Texas
Duration: 1 Jan 2004 → …

Conference

ConferenceMeasuring Customer Participation in Recreational Services:Effects on Customer Perceptions of Value
Period1/01/04 → …

Cite this

Chau, C., & Sweeney, J. (2004). Measuring Customer Participation in Recreational Services:Effects on Customer Perceptions of Value. In W. L. Cron, & G. S. Low (Eds.), Marketing Theory and Applications (San Antonio, Texas ed., Vol. 15, pp. N/A). American Marketing Association.