@inproceedings{8b0bb7ecf79346a9814df300afe7aed9,
title = "Measuring Consumer Rituals: A Marketing Application",
author = "Lawrence Neale and Dick Mizerski and A.Y.C. Lee",
year = "2008",
language = "English",
isbn = "0877573298",
volume = "19",
pages = "121",
editor = "Tom Brown and Zeynep Gurhan-Canli",
booktitle = "2008 AMA Winter Educators' Conference",
publisher = "American Marketing Association",
address = "United States",
edition = "Austin, Texas, USA",
note = "Measuring Consumer Rituals: A Marketing Application ; Conference date: 01-01-2008",
}