Measuring associations across cultures: A comparision of Best-Worst and Ratings methods

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsDarren W. Dahl, Gita V. Johar, Stijn M. J. van Osselaer
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pageshttp://www.acrwebsite.org/volumes/
Volume38
EditionFlorida, USA
Publication statusPublished - 2010
EventMeasuring associations across cultures: A comparision of Best-Worst and Ratings methods -
Duration: 1 Jan 2010 → …

Conference

ConferenceMeasuring associations across cultures: A comparision of Best-Worst and Ratings methods
Period1/01/10 → …

Cite this

Lee, J., Soutar, G., & Daly, T. (2010). Measuring associations across cultures: A comparision of Best-Worst and Ratings methods. In D. W. Dahl, G. V. Johar, & S. M. J. V. Osselaer (Eds.), Advances in Consumer Research (Florida, USA ed., Vol. 38, pp. http://www.acrwebsite.org/volumes/). Duluth, MN: Association for Consumer Research.