Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures

E. Garbarino, Julie Lee, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationSociety for Consumer Psychology Annual Winter Conference 2011 Proceedings
Place of PublicationUnited States
PublisherSociety for Consumer Psychology
Pages323-326
Volumeonline
Publication statusPublished - 2011
EventMaterialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures - CNN Centre, Atlanta, United States
Duration: 1 Jan 2011 → …

Conference

ConferenceMaterialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures
Period1/01/11 → …

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