Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures

E. Garbarino, Julie Lee, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationSociety for Consumer Psychology Annual Winter Conference 2011 Proceedings
Place of PublicationUnited States
PublisherSociety for Consumer Psychology
Pages323-326
Volumeonline
Publication statusPublished - 2011
EventMaterialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures - CNN Centre, Atlanta, United States
Duration: 1 Jan 2011 → …

Conference

ConferenceMaterialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures
Period1/01/11 → …

Cite this

Garbarino, E., Lee, J., & Soutar, G. (2011). Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures. In Society for Consumer Psychology Annual Winter Conference 2011 Proceedings (Vol. online, pp. 323-326). United States: Society for Consumer Psychology.