Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Society for Consumer Psychology Annual Winter Conference 2011 Proceedings
Place of Publication	United States
Publisher	Society for Consumer Psychology
Pages	323-326
Volume	online
Publication status	Published - 2011
Event	Society for Consumer Psychology Annual Winter Conference 2011 - CNN Centre, Atlanta, United States Duration: 24 Feb 2011 → 24 Mar 2011

Conference	Society for Consumer Psychology Annual Winter Conference 2011
Abbreviated title	SCP 2011
Country/Territory	United States
City	Atlanta
Period	24/02/11 → 24/03/11

Cite this

@inproceedings{9334ad2cde8548e7a637c5ece0029147,

title = "Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures",

author = "E. Garbarino and Julie Lee and Geoff Soutar",

year = "2011",

language = "English",

volume = "online",

pages = "323--326",

booktitle = "Society for Consumer Psychology Annual Winter Conference 2011 Proceedings",

publisher = "Society for Consumer Psychology",

note = "Society for Consumer Psychology Annual Winter Conference 2011, SCP 2011 ; Conference date: 24-02-2011 Through 24-03-2011",

}

Garbarino, E, Lee, J & Soutar, G 2011, Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures. in Society for Consumer Psychology Annual Winter Conference 2011 Proceedings. vol. online, Society for Consumer Psychology, United States, pp. 323-326, Society for Consumer Psychology Annual Winter Conference 2011, Atlanta, Georgia, United States, 24/02/11.

Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures. / Garbarino, E.; Lee, Julie ; Soutar, Geoff.
Society for Consumer Psychology Annual Winter Conference 2011 Proceedings. Vol. online United States: Society for Consumer Psychology, 2011. p. 323-326.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures

AU - Garbarino, E.

AU - Lee, Julie

AU - Soutar, Geoff

PY - 2011

Y1 - 2011

M3 - Conference paper

VL - online

SP - 323

EP - 326

BT - Society for Consumer Psychology Annual Winter Conference 2011 Proceedings

PB - Society for Consumer Psychology

CY - United States

T2 - Society for Consumer Psychology Annual Winter Conference 2011

Y2 - 24 February 2011 through 24 March 2011

ER -