Marketing, Trust and the Development of Financial Systems in Transitional & Less Developed Nations

William Ardrey, N. Renko, Anthony Pecotich, J. Pavicic

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationMarketing Connections
EditorsBJ Gray, KR Deans
Place of PublicationDunedin, NZ
PublisherUniversity of Otago
Pages102-125
Volumen/a
EditionDunedin
Publication statusPublished - 1998
EventMarketing, Trust and the Development of Financial Systems in Transitional & Less Developed Nations - Dunedin
Duration: 1 Jan 1998 → …

Conference

ConferenceMarketing, Trust and the Development of Financial Systems in Transitional & Less Developed Nations
Period1/01/98 → …

Cite this