Marketing Strategy: A life-cycle approach

A. Lee, Mark Edwards

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationMelbourne, Australia
PublisherCambridge University Press
ISBN (Print)9781107607293
Publication statusPublished - 2013

Cite this

Lee, A., & Edwards, M. (2013). Marketing Strategy: A life-cycle approach. Cambridge University Press.