Marketing Strategy: A life-cycle approach

A. Lee, Mark Edwards

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationMelbourne, Australia
PublisherCambridge University Press
ISBN (Print)9781107607293
Publication statusPublished - 2013

Cite this

Lee, A., & Edwards, M. (2013). Marketing Strategy: A life-cycle approach. Melbourne, Australia: Cambridge University Press.
Lee, A. ; Edwards, Mark. / Marketing Strategy: A life-cycle approach. Melbourne, Australia : Cambridge University Press, 2013.
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year = "2013",
language = "English",
isbn = "9781107607293",
publisher = "Cambridge University Press",
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}

Lee, A & Edwards, M 2013, Marketing Strategy: A life-cycle approach. Cambridge University Press, Melbourne, Australia.

Marketing Strategy: A life-cycle approach. / Lee, A.; Edwards, Mark.

Melbourne, Australia : Cambridge University Press, 2013.

Research output: Book/ReportBook

TY - BOOK

T1 - Marketing Strategy: A life-cycle approach

AU - Lee, A.

AU - Edwards, Mark

PY - 2013

Y1 - 2013

M3 - Book

SN - 9781107607293

BT - Marketing Strategy: A life-cycle approach

PB - Cambridge University Press

CY - Melbourne, Australia

ER -

Lee A, Edwards M. Marketing Strategy: A life-cycle approach. Melbourne, Australia: Cambridge University Press, 2013.