Marketing our co-operative advantage (MOCA): the challenges of implementation

G. Whyatt, Sophie Reboud

Research output: Chapter in Book/Conference paperChapterpeer-review

Original languageEnglish
Title of host publicationResearch Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model
EditorsTim Mazzarol, Sophie Reboud, Elena Mamouni Limnios, Delwyn Clark
Place of PublicationCheltenham UK, Northampton USA
PublisherEdward Elgar Publishing
ISBN (Print)978 0 85793 777 3
Publication statusPublished - 2014

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