Marketing our co-operative advantage (MOCA): the challenges of implementation

G. Whyatt, Sophie Reboud

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationResearch Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model
EditorsTim Mazzarol, Sophie Reboud, Elena Mamouni Limnios, Delwyn Clark
Place of PublicationCheltenham UK, Northampton USA
PublisherEdward Elgar Publishing
Pages254-269
ISBN (Print)978 0 85793 777 3
Publication statusPublished - 2014

Cite this

Whyatt, G., & Reboud, S. (2014). Marketing our co-operative advantage (MOCA): the challenges of implementation. In T. Mazzarol, S. Reboud, E. M. Limnios, & D. Clark (Eds.), Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model (pp. 254-269). Edward Elgar Publishing.