Marketing our co-operative advantage (MOCA): the challenges of implementation

G. Whyatt; Sophie Reboud

Marketing our co-operative advantage (MOCA): the challenges of implementation

G. Whyatt, Sophie Reboud

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model
Editors	Tim Mazzarol, Sophie Reboud, Elena Mamouni Limnios, Delwyn Clark
Place of Publication	Cheltenham UK, Northampton USA
Publisher	Edward Elgar Publishing
Pages	254-269
ISBN (Print)	978 0 85793 777 3
Publication status	Published - 2014

Cite this

Whyatt, G. ; Reboud, Sophie. / Marketing our co-operative advantage (MOCA): the challenges of implementation. Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model. editor / Tim Mazzarol ; Sophie Reboud ; Elena Mamouni Limnios ; Delwyn Clark. Cheltenham UK, Northampton USA : Edward Elgar Publishing, 2014. pp. 254-269

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booktitle = "Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model",

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Marketing our co-operative advantage (MOCA): the challenges of implementation. / Whyatt, G.; Reboud, Sophie.
Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model. ed. / Tim Mazzarol; Sophie Reboud; Elena Mamouni Limnios; Delwyn Clark. Cheltenham UK, Northampton USA: Edward Elgar Publishing, 2014. p. 254-269.

Research output: Chapter in Book/Conference paper › Chapter › peer-review

TY - CHAP

T1 - Marketing our co-operative advantage (MOCA): the challenges of implementation

AU - Whyatt, G.

AU - Reboud, Sophie

PY - 2014

Y1 - 2014

M3 - Chapter

SN - 978 0 85793 777 3

SP - 254

EP - 269

BT - Research Handbook on Sustainable Co-operative Enterprise: Case Studies of Organisational Resilience in the Co-operative Business Model

A2 - Mazzarol, Tim

A2 - Reboud, Sophie

A2 - Limnios, Elena Mamouni

A2 - Clark, Delwyn

PB - Edward Elgar Publishing

CY - Cheltenham UK, Northampton USA

ER -