Marketing for transformational futures: The case of Marshalls PLC

Mark Edwards, C. Harrop, A. Lee

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationMarketing Strategy Casebook
EditorsMark G. Edwards, Alvin Lee
Place of PublicationMelbourne, Australia
PublisherCambridge University Press
Pages75-108
ISBN (Print)9781107607309
Publication statusPublished - 2013

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