Original language | English |
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Title of host publication | Marketing Strategy Casebook |
Editors | Mark G. Edwards, Alvin Lee |
Place of Publication | Melbourne, Australia |
Publisher | Cambridge University Press |
Pages | 75-108 |
ISBN (Print) | 9781107607309 |
Publication status | Published - 2013 |
Marketing for transformational futures: The case of Marshalls PLC
Mark Edwards, C. Harrop, A. Lee
Research output: Chapter in Book/Conference paper › Chapter › peer-review