Marketing for transformational futures: The case of Marshalls PLC

Mark Edwards, C. Harrop, A. Lee

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationMarketing Strategy Casebook
EditorsMark G. Edwards, Alvin Lee
Place of PublicationMelbourne, Australia
PublisherCambridge University Press
Pages75-108
ISBN (Print)9781107607309
Publication statusPublished - 2013

Cite this

Edwards, M., Harrop, C., & Lee, A. (2013). Marketing for transformational futures: The case of Marshalls PLC. In M. G. Edwards, & A. Lee (Eds.), Marketing Strategy Casebook (pp. 75-108). Cambridge University Press.