Marketing for transformational futures: The case of Marshalls PLC

Mark Edwards, C. Harrop, A. Lee

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationMarketing Strategy Casebook
EditorsMark G. Edwards, Alvin Lee
Place of PublicationMelbourne, Australia
PublisherCambridge University Press
Pages75-108
ISBN (Print)9781107607309
Publication statusPublished - 2013

Cite this

Edwards, M., Harrop, C., & Lee, A. (2013). Marketing for transformational futures: The case of Marshalls PLC. In M. G. Edwards, & A. Lee (Eds.), Marketing Strategy Casebook (pp. 75-108). Melbourne, Australia: Cambridge University Press.
Edwards, Mark ; Harrop, C. ; Lee, A. / Marketing for transformational futures: The case of Marshalls PLC. Marketing Strategy Casebook. editor / Mark G. Edwards ; Alvin Lee. Melbourne, Australia : Cambridge University Press, 2013. pp. 75-108
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Edwards, M, Harrop, C & Lee, A 2013, Marketing for transformational futures: The case of Marshalls PLC. in MG Edwards & A Lee (eds), Marketing Strategy Casebook. Cambridge University Press, Melbourne, Australia, pp. 75-108.

Marketing for transformational futures: The case of Marshalls PLC. / Edwards, Mark; Harrop, C.; Lee, A.

Marketing Strategy Casebook. ed. / Mark G. Edwards; Alvin Lee. Melbourne, Australia : Cambridge University Press, 2013. p. 75-108.

Research output: Chapter in Book/Conference paperChapter

TY - CHAP

T1 - Marketing for transformational futures: The case of Marshalls PLC

AU - Edwards, Mark

AU - Harrop, C.

AU - Lee, A.

PY - 2013

Y1 - 2013

M3 - Chapter

SN - 9781107607309

SP - 75

EP - 108

BT - Marketing Strategy Casebook

A2 - Edwards, Mark G.

A2 - Lee, Alvin

PB - Cambridge University Press

CY - Melbourne, Australia

ER -

Edwards M, Harrop C, Lee A. Marketing for transformational futures: The case of Marshalls PLC. In Edwards MG, Lee A, editors, Marketing Strategy Casebook. Melbourne, Australia: Cambridge University Press. 2013. p. 75-108