Marketing and Consumer Behavior in East and South-East Asia

Anthony Pecotich, C. Shultz

Research output: Book/ReportEdited book/Anthology

Original languageEnglish
Place of PublicationAustralia
PublisherMcGraw-Hill
ISBN (Print)0 07 470480
Publication statusPublished - 1998

Cite this

Pecotich, A., & Shultz, C. (1998). Marketing and Consumer Behavior in East and South-East Asia. McGraw-Hill.