Market orientation, organisational culture and organisational performance: an analysis of the Australian Broadcasting Corporation

Roger Seares

Research output: Thesis › Doctoral Thesis

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@phdthesis{490a65b0e69c42c3805af46d69a96687,

title = "Market orientation, organisational culture and organisational performance: an analysis of the Australian Broadcasting Corporation",

keywords = "Australian Broadcasting Corporation, Management, Nonprofit organizations, Marketing, Marketing orientation theory",

author = "Roger Seares",

year = "2004",

language = "English",

}