Mapping alternatives: A commentary on Cova, B. et al. (2010). 'Navigating between dyads and networks'

S. Lowe, N. Ellis, Sharon Purchase, M. Rod, K.-S. Hwang

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)357-364
JournalIndustrial Marketing Management
Volume41
Issue number2
DOIs
Publication statusPublished - 2012

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