Managing collaboration within networks and relationships

P.J. Batt, Sharon Purchase

Research output: Contribution to journalArticlepeer-review

138 Citations (Scopus)

Abstract

Building on the central theme of the inaugural meeting of the Industrial Marketing and Purchasing (IMP) Group in Asia in Perth 2002, we have selected those papers that best reflect our current thinking on managing collaboration in networks and relationships. In the nine papers that follow, we examine the impact of time, market orientation, culture, communication, and trust on relationships and examine these within the context of both the manufacturing and service industries using a variety of alternative approaches. (C) 2004 Elsevier Inc. All rights reserved.
Original languageEnglish
Pages (from-to)169-173
JournalIndustrial Marketing Management
Volume33
Issue number3
DOIs
Publication statusPublished - 2004

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