Management Perceptions of Successful Loyalty Programs: An Exploratory Study

P. Simms, Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Australia and New Zealand Marketing Academy Conference
EditorsRobin N. Shaw, Steward Adam, Heath McDonald
Place of PublicationGeelong, Victoria, Australia
PublisherDeakin University
PagesN/A
Volume2002
EditionDeakin University, Geelong
ISBN (Print)0730025624
Publication statusPublished - 2002
EventManagement Perceptions of Successful Loyalty Programs: An Exploratory Study - Deakin University, Geelong
Duration: 1 Jan 2002 → …

Conference

ConferenceManagement Perceptions of Successful Loyalty Programs: An Exploratory Study
Period1/01/02 → …

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