Management Perceptions of Successful Loyalty Programs: An Exploratory Study

P. Simms, Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Australia and New Zealand Marketing Academy Conference
EditorsRobin N. Shaw, Steward Adam, Heath McDonald
Place of PublicationGeelong, Victoria, Australia
PublisherDeakin University
PagesN/A
Volume2002
EditionDeakin University, Geelong
ISBN (Print)0730025624
Publication statusPublished - 2002
EventManagement Perceptions of Successful Loyalty Programs: An Exploratory Study - Deakin University, Geelong
Duration: 1 Jan 2002 → …

Conference

ConferenceManagement Perceptions of Successful Loyalty Programs: An Exploratory Study
Period1/01/02 → …

Cite this

Simms, P., & Pettigrew, S. (2002). Management Perceptions of Successful Loyalty Programs: An Exploratory Study. In R. N. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference (Deakin University, Geelong ed., Vol. 2002, pp. N/A). Geelong, Victoria, Australia: Deakin University.
Simms, P. ; Pettigrew, Simone. / Management Perceptions of Successful Loyalty Programs: An Exploratory Study. Proceedings of the Australia and New Zealand Marketing Academy Conference. editor / Robin N. Shaw ; Steward Adam ; Heath McDonald. Vol. 2002 Deakin University, Geelong. ed. Geelong, Victoria, Australia : Deakin University, 2002. pp. N/A
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Simms, P & Pettigrew, S 2002, Management Perceptions of Successful Loyalty Programs: An Exploratory Study. in RN Shaw, S Adam & H McDonald (eds), Proceedings of the Australia and New Zealand Marketing Academy Conference. Deakin University, Geelong edn, vol. 2002, Deakin University, Geelong, Victoria, Australia, pp. N/A, Management Perceptions of Successful Loyalty Programs: An Exploratory Study, 1/01/02.

Management Perceptions of Successful Loyalty Programs: An Exploratory Study. / Simms, P.; Pettigrew, Simone.

Proceedings of the Australia and New Zealand Marketing Academy Conference. ed. / Robin N. Shaw; Steward Adam; Heath McDonald. Vol. 2002 Deakin University, Geelong. ed. Geelong, Victoria, Australia : Deakin University, 2002. p. N/A.

Research output: Chapter in Book/Conference paperConference paper

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T1 - Management Perceptions of Successful Loyalty Programs: An Exploratory Study

AU - Simms, P.

AU - Pettigrew, Simone

PY - 2002

Y1 - 2002

M3 - Conference paper

SN - 0730025624

VL - 2002

SP - N/A

BT - Proceedings of the Australia and New Zealand Marketing Academy Conference

A2 - Shaw, Robin N.

A2 - Adam, Steward

A2 - McDonald, Heath

PB - Deakin University

CY - Geelong, Victoria, Australia

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Simms P, Pettigrew S. Management Perceptions of Successful Loyalty Programs: An Exploratory Study. In Shaw RN, Adam S, McDonald H, editors, Proceedings of the Australia and New Zealand Marketing Academy Conference. Deakin University, Geelong ed. Vol. 2002. Geelong, Victoria, Australia: Deakin University. 2002. p. N/A