| Original language | English |
|---|---|
| Title of host publication | Marketing and Consumer Behaviour in east and South East Asia |
| Editors | A. Pecotich, C. Shultz |
| Place of Publication | Australia |
| Publisher | McGraw-Hill |
| Pages | 451-492 |
| Volume | n/a |
| ISBN (Print) | 0 07 470480 X |
| Publication status | Published - 1998 |
Malaysia
A.H.M. Salleh, B. Teo, Anthony Pecotich
Research output: Chapter in Book/Conference paper › Chapter › peer-review